How to Improve SEO for Your Business
Improving your website's visibility on Google starts with understanding how to improve SEO. If your site isn't ranking, you're likely missing out on leads, traffic, and sales. The good news? You can fix this.
This guide will show you how to improve SEO for your business using clear, actionable steps you can implement right away.
1. Start with Keyword Research
Every great SEO strategy begins with keywords. These are the words and phrases people type into Google when looking for services like yours.
How to find the right keywords:
Use tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic.
Look for terms with high search volume and low competition.
Focus on specific ("long-tail") keywords that relate directly to your business.
Example: Instead of targeting "plumber," try "emergency plumber in Belfast."
Use these keywords naturally in your headings, content, image alt text, and metadata.
2. Optimise Your Website Pages
Google wants to send users to websites that are easy to read, fast, and mobile-friendly.
On-page SEO checklist:
Add your target keyword in the page title (H1), first paragraph, and meta description.
Structure your content with H2 and H3 headings.
Use short paragraphs, bullet points, and clear CTAs.
Compress images for faster loading.
Make sure your site is mobile-responsive.
3. Create High-Quality, Useful Content
Content is what gets your website ranked. Blog posts, guides, FAQs, and case studies all help.
Content tips:
Answer real questions your customers ask.
Use your keywords naturally throughout.
Make your blogs at least 800–1,200 words for best results.
Add internal links to other pages on your site.
Publishing new, optimised content consistently is one of the fastest ways to improve SEO.
4. Improve Your Site's Technical SEO
Even great content won’t rank if your site has technical issues.
Fix common technical problems:
Check for broken links and fix them.
Create and submit an XML sitemap to Google Search Console.
Use HTTPS (secure site).
Improve page speed using tools like PageSpeed Insights.
If you're not sure where to start, a free site audit tool can highlight key issues such as SEMRUSH or Ahrefs.
5. Build Backlinks
Backlinks (links from other websites to yours) tell Google that your content is trustworthy.
How to get backlinks:
Reach out to blogs and ask to guest post.
List your business on directories like Google Business Profile.
Share content on social media to increase visibility.
The more high-quality backlinks you get, the higher your chances of ranking.
6. Keep Optimising and Tracking
SEO isn’t one and done. You need to track your results and improve over time.
What to monitor:
Use Google Analytics to see how people find and use your site.
Use Google Search Console to track keyword rankings.
Regularly update old content to keep it fresh.
The best-performing websites make SEO a monthly habit.
Need Help Growing Your Website Traffic?
At Modern World Marketing, we specialise in helping small businesses grow online with:
We keep it simple, focused, and results-driven.
Want your website to work harder for you?
Contact us today to see how we can help you grow:
Email: info@modernworldmarketing.co.uk
Website: www.modernworldmarketing.co.uk
Phone: 07824982819