When your website doesn’t show up on Google, it can feel like your business is invisible. Many small businesses run into this problem, and the good news is, it’s usually fixable.

In this post, we’ll break down the most common reasons your website isn’t appearing in Google search results, and what you can do to fix it.

1. Your Website Isn't Indexed by Google

Google can only show your website if it knows your pages exist. If your website isn’t indexed, it won’t appear in any search results.

How to check:

Type site:yourwebsite.com into Google. If nothing shows up, your site isn’t indexed.

Common reasons for this:

The site is too new
Pages are blocked with a "noindex" tag
Your sitemap hasn’t been submitted

How to fix it:

Set up Google Search Console
Submit your sitemap
Remove any "noindex" or disallow tags in the site code

2. You Haven’t Used the Right Keywords

Google ranks pages that match what people are actually searching for. If your website content doesn’t include relevant keywords, you won’t show up.

What to do:

Research keywords using tools like Google Keyword Planner or another tool.
Use these keywords naturally in your:
- Page titles
- Headings (H1, H2, etc.)
- Website copy
- Meta descriptions

Example: If you're a plumber in Belfast, your homepage should include phrases like:

Plumber in Belfast
Emergency plumbing services Belfast
Affordable plumbing NI

3. Your Website Is Too Slow

Page speed is a Google ranking factor. If your site takes too long to load, you’ll lose visibility and users.

How to check:

Use Google PageSpeed Insights

Fixes include:

Compressing images
Using fewer third-party scripts
Choosing a fast hosting provider
Caching your pages

4. Your Content Is Too Thin or Low Quality

Google values helpful, informative content. If your site has very short pages or duplicate content, it will be pushed down in rankings.

How to improve:

Write detailed content that answers real user questions
Avoid copying from other sites
Make sure each page focuses on one main topic
Add images and internal links

5. You Have No Backlinks

Backlinks (links from other websites to yours) are one of the biggest ranking factors. If no one links to you, Google sees your site as less credible.

How to build them:

Share your blogs on social media
Get listed in local directories
Reach out to industry partners or suppliers
Write guest posts on related websites

6. You Don’t Have a Google Business Profile

If you serve a local area, a Google Business Profile is essential. Without one, you won’t show up in local search or Google Maps.

Steps to take:

Go to Google Business Profile
Claim your business
Add your address, phone number, hours, and services
Post updates and collect reviews

How Modern World Marketing Can Help

If this all sounds like a lot, that’s because it is. Digital marketing can be time-consuming, and that’s why many business owners put it off.

At Modern World Marketing, we make it easy. We work with small businesses across Ireland and Northern Ireland to improve their Google rankings using:

We focus on practical actions that drive traffic and generate leads.

Ready to Get Found on Google?

We offer custom marketing support based on what your business actually needs. We don’t just drive clicks, we help you get real leads.

Let’s talk about how we can help.

Email: Ben@modernworldmarketing.co.uk

Website: www.modernworldmarketing.co.uk
Phone: 07824982819

Our team is ready to answer your questions, discuss your SEO goals, and create a customised plan for success. Don't wait let’s get started.

Why Isn’t My Website Showing Up on Google?